Five years ago, when I first started at the Hamilton Arts Council I was a newly arrived resident to the city of Hamilton. I was excited about the promise I saw in the arts here and eager to get started in a role that would see me working with so many in Hamilton's culture scene. One of the first programs I became aware of was a new initiative called Culture Days. Envisioned as a cross-Canada celebration of the arts, Culture Days was set to take place over the last weekend of September.
Though I wasn't sure how our organization could best be involved, I did think it was an exciting prospect. Back then, Culture Days was entirely new and the idea of a national weekend of arts events largely organized at the grass-roots level seemed like an innovative if somewhat daunting proposal. But what excited me the most was that any artist or group could participate with just about any sort of event. So long as the event was free and engaged the public in a direct or participatory way with the culture of their community it was viable for Culture Days. Now, five years on, that still holds true and the initiative that started at the grass roots is growing into a celebrated part of Canada's culture landscape.
But Culture Days is a bit of a curious thing in Hamilton. Set at the end of September, the Culture Days weekend takes place in the wake of large-scale festivals like Locke Street and Supercrawl and around the time that many local arts groups have already begun their fall programming. Perhaps because of this proximity, Hamilton has never fully embraced Culture Days with the same drive as other similarly-sized cities. Is it a bit of festival or community fatigue? Or is it simply that many artists and organizations still aren't sure how they can participate in this national event?
As the community organizer for Culture Days in Hamilton, this year I was determined to get more artists aware of and interested in the array of possibilities open to them with this event. And given the growth of this city's culture sector, along with the influx of new artists, I think there's a greater appetite for Culture Days activities to take root. And if you're an arts and culture maker, it's incredibly easy to plan an activity in time for the end of September.
Just about ANY arts or cultural activity can be promoted as part of Culture Days. Be it professional, community, amateur or educational, all it takes is for the activity to meet the following criteria:
- FREE to the public
- Takes place during the Culture Days weekend (Sept. 26, 27, 28, 2014)
- Involves audience participation or reveals a behind-the-scenes aspect to the public
It's really that simple. So, if you've got something that fits these criteria go to the Culture Days website and Register Your Activity. This will allow Culture Days to promote your activity and include it in their upcoming national ad campaign. The website is also a veritable trove of handy tips and tools to make your activity shine, from marketing resources and PR toolkits to useful advice on how to publicise and promote your arts event in the community and to the media. You can even print a customized hand-book of Culture Days events in your area!
Last year, attendance at Culture Days activities topped 1.7 million with over 800 communities participating across the provinces and territories. This year, they're predicting an even bigger and better turnout so let's put Hamilton on the map for this national celebration.
FACEBOOK: Culture Days | Fête de la culture